Brand identity & packaging designer — Bengaluru
Packaging and brand identity for food brands that want to be picked first.
I'm Chethana S M. For 6+ years I've helped food & D2C brands find their name, their look and their place on the shelf — currently leading design for Simply Cheese & Old Craft.
Chethana S M
Graphic Designer · Bengaluru
Services
What I can take off your plate.
01
Brand identity
Naming, logo, typography and colour systems that hold up from a jar label to a billboard.
Naming · Logo · Guidelines
02
Packaging design
Shelf-first packaging for food & FMCG — structure, labels, dielines and print-ready files.
Labels · Boxes · Print supervision
03
Campaigns & social
Launch campaigns and monthly content systems that keep a brand looking like itself.
Launch kits · Social · Ads
Process
A clear process, no surprises.
01
Discover
Brand, audience and what competitors look like on the shelf.
02
Define
Positioning, name and one clear visual direction.
03
Design
Identity, packaging and the campaign system.
04
Deliver
Print-ready files, guidelines and a social starter kit.
Available for projects from Nov 2026